Following a recent Facebook for Business rebrand, Facebook asked us to refresh the branding of their Women in Agency Conference. The event welcomes women in senior leadership at creative agencies around the world, and we wanted to ensure that this would be an inclusive, welcoming event for all.

Based on the insight that it can be intimidating for attendees to fly solo at events like these (no matter how senior they are in their profession), we shaped the copy, design, and event activations to encourage interaction and collaboration.