The launch of the new Honeymania body care range called for a delectable 360 campaign that spanned stores and websites worldwide. There were two key challenges with this launch: the first, was that we had to be careful not to make it sound like people could eat The Body Shop products (believe me, they've tried, and it's a legal nightmare) but still make our indulgent new range sound delicious on the skin. 

The second challenge was distilling the wealth of information about our honey and its source (a lovely group of Ethiopian beekeepers) into bitesize snippets that people could read and enjoy. 

I feel like we succeeded on both counts, but I am of course unbelievably biased.