NBA All-Star 2018: Vote UKnickorn

Our Vote Uknickorn campaign was a call-to-arms for New Yorkers to vote Kristaps Porzingis (nicknamed "The Unicorn") to the 2018 All-Star Game. Our robust, all-encompassing creative lived across the Knicks and Madison Square Garden social media platforms, and played a key part in getting Porzingis to LA. Our campaign made a huge impact and was awarded the Grand Prize for best All-Star campaign by the NBA.

A summary of our Vote UKnicorn campaign.