New York Knicks All-Star Campaign: New York Takes L.A.
When voting opened for the 2018 NBA All-Star Game, we launched a digital campaign to persuade the whole city to rally behind our three most-loved players: Kristaps Porzingis, Enes Kanter, and Tim Hardaway Jr. With the All-Star game taking place in L.A., we worked with the theme of New York taking on Hollywood classics, along with famous L.A landmarks. With our fun take on movie posters (which appeared in movie theaters around New York), "face replace" videos, and a mock movie trailer, the votes rolled in.
NYK All-Star Movie Trailer
"Face Replace" Kristaps Porzingis
"Face Replace" Enes Kanter
"Face Replace" Tim Hardaway Jr.